Hi, I’m Sara.

I leverage my 15 years of marketing experience to partner with service-based businesses and their teams. My speciality is developing and executing people-driven content marketing strategies that build trust and strengthen how brands show up online.

Let's connect
Let's connect

My Approach

We are in a trust recession.

Between AI-generated content and digital burnout, consumers are filtering everything. If your message is unclear or unrelatable, it gets ignored - no matter how strong your business is.

I believe in the power of showing up consistently and giving people a reason to stay connected to your brand.

As an extension of your team, I immerse myself in your mission, values, and goals - working closely with you to develop a clear content strategy and execute it in a way that’s measurable and built to scale.

What I offer

  • Short-term engagement to bring structure and direction to your content marketing.

    Whether you’re just getting started or have already established a digital presence, most businesses hit the same wall; posting content without a measurable strategy.

    I step in to evaluate what you’re doing, identify gaps, and build a clear content strategy that you can actually follow. No more guessing about what to post or how to show up.

    What’s included:

    • Content audit and strategy development

    • Messaging and content direction

    • Content pillars aligned with your business

    • 90-day content roadmap

    • Ongoing guidance and feedback throughout the engagement

    Duration: 3 month engagement

  • Ongoing support to bring consistency and cohesion to your content.

    For businesses and thought leaders ready to expand their content ecosystem.

    You generate the core assets (photo and video - guided by me). I shape them into a structured, cohesive content system so everything feels cohesive and intentional.

    What’s included:

    • Content audit and ongoing strategy refinement

    • Monthly content planning and roadmaps

    • Messaging alignment and caption writing

    • Hook and script direction for short-form video

    • Management of up to 3 platforms (Instagram, Facebook, TikTok, LinkedIn)

    • Short-form video editing to support your content strategy

    • Graphic design support to maintain visual consistency

    • Content repurposing and cross-platform alignment

    • Email marketing support

    • Monthly strategy call

    • Performance review and optimization

  • For businesses that need a fully integrated partner to lead content strategy and execution.

    I step in as an extension of your team to lead your content efforts - bringing structure, consistency, and brand alignment to your online presence.

    What’s included:

    • Full content strategy development and ongoing refinement

    • End-to-end content planning and execution

    • Social media management across platforms

    • Short-form video editing

    • Graphic design support for content and campaigns

    • Content repurposing and cross-platform alignment

    • Email marketing support

    • Long-form writing support (blogs, articles or press materials)

    • Campaign and communication planning

    • Collaboration with your internal team and stakeholders

    • Ongoing performance tracking and optimization

Let's create together
Let's create together

What Clients are Saying

Sara’s invaluable experience and exemplary creative strategies have been indispensable to the growth of my brand.

Staying relevant with current algorithms of social media engagement is critical. Sara sets this pace months in advance and leaves room for flexibility. This consistently keeps us ahead of the latest trends while providing unique brand specific twists.

Her skills position my business to reach more potential clients, and keep us front and center in all the current social media searches and engagement tools.

Jessica P. - Spa Manager, VIO Med Spa